Lots of definitions exist to explain what a business model is, we choose to refer to the definition proposed by Business Model Community, the worlwide community of scholars working on Business Models :
In a basic sense, the business model is about how a company organizes to generate revenue and sustain itself. It draws on a multitude of subjects including entrepreneurship, strategy, organization, finance, marketing and operations management.
In a more developed approach, business models are the choices (in terms of resources and competences to be marketed, offer, and internal and external organization) of a firm to generate revenues.
Business model is a concept that is now crucial for entrepreneurship and that constitute a very promising perspective for research in strategic management, based on a pragmatic innovative approach.
Indeed, rather than competitive advantage, business model approach stresses the revenue generation process and its consequence on profit. The burst of the business model terminology has led more and more scholars rooted in disciplines ranging from information systems to economics to study business models.
Business Models raised questions related to innovation processes, entrepreneurship, organization, marketing and strategic management.
